The aim of the course is give course participants an understanding of the process of using psychological influence within a sales environment and how this translates to working within the substance misuse sector. The course will look at how a variety of psychological approaches can be utilised in their own right in terms of the implementation in practice. A range of aspects will be addressed to analyse how techniques can be utilised in an attempt to obtain the best results when working with substance misuse environment. The course is aimed at informing best practice.